From 3-Week Delay to Real-Time Data
"We went from having no reliable competitive intelligence to being the go-to source for market data across the entire organization. The real estate team uses our data for franchise location decisions, the innovation team tracks product trends, and marketing has real-time competitor monitoring."Senior Marketing Data Scientist
A leading pizza delivery franchise has a team of 25+ data professionals dedicated to analyzing the competitive landscape within the UK quick-service restaurant market, gathering intelligence from over 100 competitors. Their custom data collection strategy was inefficient and increasingly ineffective due to anti-bot blocks, limiting their ability to monitor competitor activity, new entrants, and product launches.
"Discovering Zenrows was a turning point for us. I was nicknamed Mr. Scraper because I could get competitive data for any department in seconds, thanks to Zenrows."Senior Marketing Data Scientist
01Inefficient manual scraping blocked market insights
- Manual web scraping with basic Python requests led to frequent IP blocks and unreliable data access.
- Only 2 to 3 Python developers on a 25-person team limited advanced scraping capability.
- Competitive intelligence data lagged by 2 to 3 weeks.
- Legal and compliance risk from potential IP exposure during scraping activity.
- Frequent, urgent ad-hoc data requests from marketing, real estate, and innovation often went unfulfilled.
02Real-time scraping for instant market insight
"Although we only came for the anti-bot solution, features like JavaScript rendering, rotating proxies, and concurrency surprisingly transformed data collection time from weeks to real time."Senior Marketing Data Scientist
To boost data capacity and avoid the bottlenecks they faced previously, the data and marketing team outsourced data collection to Zenrows. They now deliver real-time, reliable data from hundreds of competitors, consistently meeting their KPIs.
03Results: from weeks to real time
- Data processing time cut from 2 to 3 weeks down to seconds.
- Concurrency support increased simultaneous targets from 1 to over 100.
- Auto-scaled infrastructure shifted the team from managing infrastructure to high-value analysis.
- IP blocking incidents now auto-bypassed, giving unlimited access to market data.
"The combination of legal compliance, scalability, and the comprehensive features offered by Zenrows provided a clear ROI, leading to rapid approval from our management."Senior Data Scientist