How Clay Enriches Sales Data with Zenrows

"Reduced data preparation from 3 to 6 hours per list to mere seconds."Yash Tekriwal, Head of Education at Clay

Clay helps go-to-market teams enrich and act on sales data at scale. A recurring part of that workflow is pulling data from protected sources, sites like Crunchbase, ZoomInfo, Zillow, and SimilarWeb that actively resist automated access. Clay's users route that collection through Zenrows instead of maintaining their own scraping infrastructure.

01Challenge

Building enriched prospect and account lists meant pulling data from multiple protected sources by hand, or maintaining brittle scrapers that broke every time a target site changed its defenses. Either way, list preparation ate hours of manual work per list.

02Solution

Clay users connect Zenrows into their enrichment workflows to reach protected sources like Crunchbase, ZoomInfo, Zillow, and SimilarWeb directly, without building or maintaining separate scraping infrastructure for each one.

03Results

• Reduced data preparation from 3 to 6 hours per list to mere seconds.
• Tasks that previously took 2 to 3 weeks now complete in just a few minutes.

"Tasks that previously took 2 to 3 weeks now complete in just a few minutes."Eric Nowoslawski, Certified Expert at Clay