Clay, a fast-growing SaaS platform in the sales technology sector, enables companies to run highly personalized outbound campaigns at scale. These companies’ innovative sales teams require reliable, scalable data solutions.
Clay faced a major challenge, however. Heavily protected websites blocked users from accessing the information they needed. By partnering with ZenRows, Clay enabled users to overcome these barriers and access data quickly and easily.
"One of the most intimidating things about web scraping is the sheer variety of available options, including Clay Native Scraper, Claygent, Clay Chrome extension, ZenRows, and more. However, ZenRows has emerged as a go-to solution for many of our users, including myself, simply because it's so powerful. What sets ZenRows apart is its exceptional ability to bypass advanced anti-scraping measures."
The Challenge
Before discovering ZenRows, Clay faced several challenges in their web scraping and sales data enrichment processes:
- Wasted hours setting up and maintaining unreliable proxy networks, leading to frequent errors and inefficiencies.
- Access to highly-protected websites like Crunchbase, ZoomInfo, Zillow, and more was limited due to their in-house scrapers being blocked, which restricted data collection capabilities.
- Sales teams had limited access to real-time, accurate data, resulting in MoM loss in ROI, valuable leads, and insights.
- Faced major bottlenecks with large scraping tasks, sometimes taking up to two weeks to complete due to concurrency limits.
The Solution
“We power it all with ZenRows. It's the most cost-effective and reliable data enrichment tool on the market.”
Clay's in-house representatives and power users admit that ZenRows is one of the most powerful integrations on the platform. Despite ZenRows' unique ability to deliver real-time enrichment data at scale, its onboarding is simple.
"One of the things I love about ZenRows is that you don't need to configure it on your own. You can simply use it through Clay," says Yash.
After discovering ZenRows, Clay quickly integrated the Universal Scraper API into their workflow. One feature that stood out was Autoparse, which returns pre-formatted data in JSON format. This resulted in significant improvements in Clay's data enrichment process. ZenRows' built-in proxy network was also a game-changer, eliminating the need to purchase and manage proxies on a separate integration.
Learn how to enrich your sales data with our Market Research Web Scraper.
With ZenRows, sales teams using Clay now tap into specialized, protected sources, enabling them to obtain more current and comprehensive data that other data providers often miss. This focused capability gives users a real edge in their outreach and decision-making process.
Results
ZenRows' integration proved to be a far more cost-effective solution for Clay compared to traditional data providers. This allows Clay to optimize cost for users without compromising data quality. Users can now easily scrape a wide variety of data sources, including highly protected sites such as Crunchbase, SimilarWeb, and ZoomInfo, which were previously challenging or impossible to access reliably.
Faster Sales Data Enrichment: Clay's Success Story
Implementing ZenRows led to significant improvements for Clay:
- Dramatic Time Savings: Reduced data preparation from 3 to 6 hours per list to mere seconds using simple JSON field mapping.
- Streamlined Operations: The entire data enrichment process became smoother and more efficient, eliminating the need for frequent manual intervention.
- Higher Throughput: A significantly increased processing speed, high success rate, and top-notch data accuracy led to improved customer retention.
- Faster Large-Scale Scraping: Tasks that previously took 2 to 3 weeks now complete in just a few minutes.
- Reliable Access: Continuous access to highly protected web pages, even where other tools fell short, increased users' confidence in Clay.
- Data-Business Alignment: Consistent access to real-time data enables sales teams to align their outreach strategies with measurable returns, increasing confidence in their campaigns.
- Fewer Manual Interventions: ZenRows' auto-managed infrastructure adapts to shifting anti-bot demands. This reliability enables sales teams to focus on refining outreach campaigns instead of troubleshooting data enrichment issues.
"Any time you run into a block on a website that seems unscrapable, remember that ZenRows is your best friend. ZenRows is an incredibly cost-effective action. If you want to get an even lower cost on it, you could just directly manage your ZenRows account through Clay."
Key Takeaways
- Continuous collaboration accelerates growth and builds long-lasting trust.
- Understanding our clients' user base and needs enables us to develop high-quality features that provide unexpected value and increase retention.
- Consistent access to reliable and accurate data is critical for sales teams looking to stay ahead.
- A strong technology partnership can turn potential blockers into opportunities for growth and competitive advantage.
Why ZenRows is the Best Web Scraping Solution for Sales Teams
ZenRows empowers sales and marketing teams to enrich data at scale, even from the most protected websites. By eliminating the need for technical setup and proxy management, teams can access clean, ready-to-use sales data instantly, fueling smarter sales strategies and more informed, data-driven decisions. Ready to deliver reliable, real-time data for your sales and marketing teams as well?
Let ZenRows power your data engine so you can focus on core business logic. Contact Sales or sign up to give ZenRows a try.